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The Maison Japana
The Company
We import and market cultured pearls of Tahiti, South Seas, China, and Japan, as well as pearl jewellery (wholesale and retail).
Our price lists, that they are intended for private individuals or professional jewelers, are very competitive since we personally choose our pearls in the producing countries. They are sold as they stand (loose pearls or pearl strands) or mounted in chic jewelry, in 18k gold, rhodium silver or gold plated silver mountings and settings, in our workshop of Nice.
So you can find with us pearls of very beautiful quality, as well as mountings and settings perfectly fitted to the various types, origins and shapes of pearls; a wide choice of classic models, very trendy, or even of Polynesian inspiration.
The story of family business...
1988
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This will result in a growing enthusiasm of the French for cultured pearls, and first of all, white pearls from Japan (Akoya) and China (Freshwater).
1990
The appeal for cultured pearls continued to increase, especially when JAPANA had the privilege of holding a seasonal booth at the Oceanographic Museum of Monaco, as part of its temporary exhibition dedicated to natural and cultured pearls. This springboard will have propelled the modest company to the rank of manufacturer-importer-wholesaler: expansion of Japanese and Chinese pearl jewellery supply, with regular trips to Japan, in order to offer even more choice and quality at the best price.
1993
JAPANA updates its commercial strategy by turning to Tahiti and its famous black pearls, very little known at the time in France. JAPANA can be proud to have been the first company to market and democratize Tahiti's cultured pearl through fairs and trade shows in France, thanks to a very attractive tariff policy (prices lower than those of conventional jewelers and jewelry franchises). From this initiative came the commercial brands « JAPANA PEARLS » et « MADE IN TAHITI » : the first was to market pearl oyster and Akoya pearl from Japan, as well as jewelry made with freshwater pearls from China, while the second specialized in the import and sale of Tahitian pearls and Tahiti souvenirs (calendars, stickers, Polynesian fancy jewelry, Polynesian music and video).
2014
The signs « NICE PEARLS » and « MADE IN TAHITI » will be featured at fairs and trade shows for 4 years.
2015
IT integration of stocks and business management; introduction of the company on the web through the "japana.fr" company website and the "nice-pearls.com" merchant site (E-shop); the launch of a new range of innovative jewelry based on rare meteorites and fine stones: Galaxy Gems.
2018
Year of the 30th anniversary of JAPANA : new orientation taken at the end of the 1st semester, with the interruption of our participation in the fairs & major trade shows of France, and a refocusing on 3 activities: sales to professionals (B2B), public online sales, and private sales.
