Who are we?
Nice Pearls is a trade name and a brand of JAPANA, the head office of which is located in Nice, French Riviera, France.
Nice Pearls imports and markets cultured pearls from Tahiti, the South Seas, China and Japan, as well as pearl jewelry (wholesale and retail).
JAPANA has increased the customer loyalty of its consumer clientele from year to year since it decided to propose its jewelry and collections to the public in France’s fairs and shows, starting with Nice in 1988.
The attraction for cultured pearls has increased steadily especially in the year when JAPANA was seasonal résident at the Oceanic Museum of Monaco (at the beginning of the 1990s), with its temporary exhibition devoted to natural and cultured pearls.
In the wake of which the French demonstrated a growing interest in cultured pearls, at first those from Japan (Akoya) and from China (freshwater), then as of 1993, those from Tahiti, which were little known in France at the time. JAPANA can take pride in being the first company to have marketed and made Tahitian cultured pearls more accessible via exhibition fairs and shows in France, thanks to a very attractive price policy (lower prices than in classical jewelers’ shops and chains).
At the end of 2014, because of the indisputable reputation of Tahitian black pearls, JAPANA, at the initiative of Nice Pearls, launched the marketing of the well-known South Sea golden cultured pearls, currently extremely fashionable for individuals wishing to purchase a prestigious, rare jewel at very affordable prices.
Nice Pearls’ assets includes :
- Proximity (family business present for 30 years in fairs and trade shows)
- Competitiveness (importer – wholesaler - trader)
- Choice (constant renewal of collections)
- Quality of Service (creations, sales and after-sales services)
- Excellent Customer Relations and Customer Loyalty
- Professional, available and passionate craftsmen
Now that you are regular clients at fairs and shows, on-line visitors or jewelry professionals, Nice Pearls makes its products even more accessible by offering you an e-Boutique with secure payment and worldwide delivery. You can consult our products and innovations whenever you have time and have them delivered directly to your address within a few days.